GET TO

KNOW US

OUR DNA, BUILT ON VALUES

  • EMPOWERMENT

    We believe in beauty that empowers you, because confidence is our favorite accessory.

  • Passionate

    We’re not just committed; we’re head-over-heels, can't-stop-talking-about-it passionate.

  • TRANSPARENCY

    We will always have open and honest communication about our ingredients and testing practices.

  • INNOVATION

    We provide innovative, cutting-edge solutions to stay at the forefont of the body care and beauty industry.

  • VIBRANT

    I'ts not just about looking good but also feeling good and radiating positive energy.

  • AUTHENTIC

    We don't fake it'il we make it; we keep it real every step of the way.

  • FORGET ORDINARY, WE AIM FOR ICONIC

    My Way was born to enhance women’s empowerment by reigniting the fire of self-confidence within. We aim to unlock the beauty that defines you, letting you embrace your body with comfort and confidence.

  • SCIENCE-BACKED AND BADASS-APPROVED

    All our formulas are not just backed by science; they are proven to deliver results and have undergone extensive clinical trials with a diverse group of women of all different shapes and skin types, so consider us badass-approved.

  • TRANSPARENCY IN EVERY INGREDIENT

    All of our products are paraben-free, hypoallergenic, and non-comedogenic, ensuring they're gentle on your skin while keeping it healthy. Plus, our products are never tested on animals, so you can feel good about your beauty choices.